Article summary: Wintour, von Furstenberg, and Mayor Bloomberg really wants to prepare the city for six-monthly fashion party in New York Fashion Week headlines.
Wintour, von Furstenberg, and Mayor Bloomberg really wants to prepare the city for six-monthly fashion party in New York Fashion Week headlines.
Ads, flyers, banners, and brochures about the fashion week can be found all over town, starting the bus stop until the phone booth, even in public transport modes like taxis and city buses, especially those that serve the route to the airport. NYC & Company also works closely with travel agencies and local travel companies to provide free transportation during the fashion week took place complete with guides and maps.
“We also do promotions through an online fashion sites or popular sites like Youtube, Facebook, and Twitter. We want to fashion week this time bigger and more glamorous than ever before, “said Fertitta.
Besides, Fertitta said that the media campaign will be a good plant, especially for retailers and local fashion entrepreneur who hit hard enough when the recession. “Fashion week this time is no longer on the show on the catwalk, but also ensure that visitors who attended walked into the store and shop,” he explained that these campaigns can also expect a positive impact on the tourism industry also declined due to recession.
