Fashion Night Out promotion of New York Fashion Week

Fashion Night Out is one event that will be implemented in order to promote New York fashion week to be held in September this. This event is one of seriousness in organizing this international fashion party.

This year, various events which is a form of fashion promotion in New York will be followed by a thousand stores, retail outlets and boutiques that would open all night and bring a new collection of designers, both in form or just a mini fashion show fashion exhibition in the window.

“Fashion Night Out” is also enlivened by musical performances and celebrity presence and the socialite who increasingly turn on the atmosphere. Remarkably again, “Fashion Night Out” will be held internationally because of the support directly from Vogue magazine in the world including the UK, Greece, Italy, Russia, France, Brazil, India, Spain, China, Germany, Japan, and Taiwan.

Now, the idea behind this campaign plan started last year and sourced from the editor-in-chief of American Vogue Anna Wintour and then develop it together with CFDA President Diane von Furstenberg. Both are then submitted a proposal to New York Mayor Michael Bloomberg.

Not blue, Bloomberg gave his full support for planned campaign. He immediately contacted the NYC & Company, which oversees the entrepreneurs in the Big Apple to help implement the event.

Now, for the implementation of “Fashion Night Out” this year, the CEO of Marketing, Tourism & Partnership NYC & Company George Fertitta said Mayor Bloomberg to make sure that everything will go smoothly. “Plan promotion is handled by five agencies that oversee 800 local fashion retailers and players involved,” he said. Not only that which makes the promotion of New York Fashion Week deserves thumbs up, but also an advertising campaign that simultaneously presented in all corners of the city.